Cource details
Free for unemployed candidates under connditions
Course fee after subsidy: €105
Course fee for non elligible candidates for subsidy : €525
Duration: 21 hours
Overview:
In this course, you will create a Google AdWords account and an AdWords campaign. You will create both text and image ads, and target campaigns to specific audience segments by using advanced AdWords features. You will refine and optimize all aspects of your AdWords campaigns from ads, to keywords, to bidding, to budgets. You will also use advanced tools to manage AdWords accounts and data
Course Objectives:
- Creating a Google AdWords Account
- Creating Ad Campaigns
- Optimizing Keywords
- Analyzing and Reporting Campaign Performance
- Targeting by Language and Location
- Enhancing Campaigns with Ad Extensions
- Creating a Display Network Campaign
- Measuring Campaign Performance
Target Student:
This course is designed for marketing professionals with basic end-user computing skills who will create and manage search ads, run pay-per-click search campaigns, and optimize and report on those campaigns with Google AdWords.
